☕ Retention in Action
You ever bump into a past client at the grocery store and hear them say, “Oh! I didn’t know you were still in real estate”? (This applies to Home Inspectors, etc. anyone who referrals are a big part of your business)
That’s every agent’s nightmare. You spent months building trust, guiding them through the biggest purchase of their life… and in one quiet year of silence, poof—they forget you exist.
A top-producing agent in Calgary shared with me how she nearly lost a $2M referral because she hadn’t stayed in touch. Her client bought and sold again—but with another agent. “I thought you retired,” they said. That stung.
The next day, she started her monthly email newsletter. Within a couple of months her past client forwarded one of those emails to a friend… who became her next $BIG commission.
Lesson/Takeaway:
Referrals aren’t lost because you’re bad at your job. They’re lost because people forget you. A consistent, value-based newsletter keeps you top-of-mind—without the cringe sales talk or endless “Just Sold” posts.
⚡ Action Tip
Tip: Send One Email Newsletter a Month—No Excuses.
You don’t need to be fancy. Just show up.
What it is: A short, friendly email newsletter that shares market insights, quick homeowner tips, or local news—something your clients want to read.
Why it works: Familiarity breeds trust. Staying visible keeps your name first when someone hears “Who’s a good Realtor?”
How to do it: Pick one day a month, use a simple template (like the ones in The Grind Works), and hit send. Consistency beats perfection every time.
📚 Worth a Look
Resource of the Week: The Rule of 7” – Marketing Theory Explained
It says people need to see or hear from you at least seven times before they’ll act. Newsletters make that easy—you’re not selling, you’re staying visible.
Apply it: Schedule your next seven sends now. One per month. By the time spring hits, your name will be the one they remember.
🔮 Coming Next Week..
“How to Write a Newsletter People Actually Read”
Steal the 3-part storytelling formula that top agents use to turn boring market updates into can’t-miss emails that get shared and remembered.
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Disclaimer:
The Grind Works newsletter is for educational and informational purposes only. The strategies, tools, and resources shared are general in nature and may not be suitable for every business or situation. Nothing in this newsletter should be interpreted as legal, financial, or professional advice. Results from client retention and referral strategies will vary based on market conditions, execution, and other factors outside our control. Before implementing any tactic, you should evaluate it in light of your own business circumstances and, where appropriate, consult with qualified professionals. The Grind Works makes no guarantees regarding outcomes, income, or results.