⚙️Top of Mind Isn’t Enough (Be Top of Conversation)

You ever run into a past client at Costco and they say, “We talk about you all the time!” …but your phone hasn’t rung with any referrals from them.
That’s because most agents are top of mind… but not top of conversation. And those are not the same thing.

Let’s play this out in real life.

Someone at work says, “We’re thinking about selling this spring.” Your past client immediately thinks of you. They had a great experience. They trust you. They genuinely want to help.

But their brain does that little loading-circle thing.
They can’t remember your last name fast enough. They don’t want to sound like they’re pitching. And they’re not sure how to say it without making it awkward.

So they default to the safest sentence in the English language:
“Yeah, we used a Realtor… they were really good. I’ll dig up their info and text you.”

Then the conversation moves on. The moment is gone. And you never send the text - because later requires effort, and effort loses to Netflix.

That’s how you end up with clients who love you… and still don’t send referrals. Not because they won’t. Because in the moment, they don’t have an easy, natural way to bring you up.

Lesson/Takeaway

Referrals don’t happen when clients remember you. They happen when clients can bring you up effortlessly.
Big idea: Don’t ask for referrals—equip clients with a ready-to-use “handoff line” they can drop into conversations.

What YOU do (Agent): Send one quick note that tells past clients exactly how to save you in their phone so you’re easy to find when someone asks, “Do you know a Realtor?”
What THEY do (Client): They save your contact once. Later, when real estate comes up, they can pull you up instantly—no digging, no “I’ll look you up,” no lost moment.

Why it works:
Referrals don’t die because clients forget you—they die because they can’t find you fast enough during the 2-second window. This removes the friction.

How to do it (simple):

Copy/paste message YOU send to past clients:

Optional add-on (makes it even easier):

Resource of the Week: Contagious: Why Things Catch On — Jonah Berger

The insight: People share things that make them look useful, smart, “in the know,” or helpful (social currency).

Why it matters: A referral isn’t just a referral—it’s a mini social moment. Your client is deciding, “Will this make me look pushy… or helpful?”

How to use it this week: Write your “forward-this” text so it gives them social currency: no-pressure, helpful, straightforward—and focused on the friend’s needs.

Most agents send “Checking in!” texts that get polite replies… and zero business.

Next week I’ll show you the 2-sentence check-in that quietly reveals who’s planning a move (or knows someone who is)—without sounding like you’re fishing.

The System works best for you when it’s consistent.

Repeat + Referral Engine™ keeps you consistent — or our Done-For-You Newsletter Service handles it completely.

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