☕ Retention in Action
Ever notice how some agents never seem to advertise—but their phone never stops ringing?
They’re not lucky. They’re smart. And they’re using something you already have: client stories.
A top-producing Realtor in my network hasn’t paid for ads in years. Instead, he built his business around storytelling. Every closing turned into a short post or email (he now uses his own newsletter) highlighting what his clients went through—and how he helped them cross the finish line.
The nervous first-time buyers who finally got the keys.
The downsizers selling the home they raised their kids in.
The last-minute deal she saved from collapse.
He shared their stories with emotion and authenticity (always with permission), and his clients shared them too. That ripple effect became his most powerful marketing channel.
Lesson/Takeaway:
People forget numbers, but they never forget stories. When your clients become the heroes, they’ll retell your story for years.
⚡ Action Tip
Tip: Start a “Client Wins” Journal
What it is: After every closing, jot down the story behind the deal—what went wrong, what you fixed, and the happy ending.
Why it works: Those short, emotional stories are relatable gold for newsletters, social posts, and listing presentations. They build trust faster than any ad.
How to do it: Use a simple word/Google Doc or Notes app. After each deal, write 3 bullet points about the client’s journey. In less than a month, you’ll have a ready-made library of authentic marketing content.
📚 Worth a Look
Resource of the Week: Building a Story Brand 2.0 by Donald Miller
The insight: Your clients should always be the hero of your story—you’re the guide who helps them win.
Why it matters: Most marketing fails because it’s self-centered. Story Brand flips that script so clients connect emotionally instead of scrolling past.
How to put it into practice: Rewrite your next post to focus on what your client achieved, not what you sold.
Click here to get the book ⏩ Building a Story Brand 2.0
🔮 Coming Next Week..
“Why You Should Be Sending Newsletters”
The #1 retention habit top agents swear by—and how a simple monthly email can quietly triple your referrals.
🚀Like this week’s strategy?
The paid edition gives you the full package — scripts, systems, and templates designed to save you time and help you win more repeat customers and referrals.
👉 Unlock it here → Upgrade
You’re reading The Grind Works — free weekly strategies to get more repeat clients and referrals.
Disclaimer:
The Grind Works newsletter is for educational and informational purposes only. The strategies, tools, and resources shared are general in nature and may not be suitable for every business or situation. Nothing in this newsletter should be interpreted as legal, financial, or professional advice. Results from client retention and referral strategies will vary based on market conditions, execution, and other factors outside our control. Before implementing any tactic, you should evaluate it in light of your own business circumstances and, where appropriate, consult with qualified professionals. The Grind Works makes no guarantees regarding outcomes, income, or results.