☕ Retention in Action
Connect
Last month, Realtor Tina M sent out her first monthly email after ghosting her past clients for almost a year. The subject line? “I Miss You (and So Does Your Coffee Maker ☕).”
She didn’t include a single listing. No “call me if you’re thinking of selling.” Just a funny story about spilling her latte during an open house and a quick tip on preventing kitchen stains.
Within 24 hours, her inbox lit up — 47 replies. Clients thanked her for the laugh, shared their own coffee disasters, and even asked if she could “keep these coming.”
What changed? She stopped selling and started connecting.
The magic isn’t in the market stats or home tips — it’s in reminding people that you’re human.
When clients feel like they know you, they trust you. When they trust you, they remember you. And when they remember you, they refer you.
Lesson/Takeaway: You don’t have to sell to stay top-of-mind. You just have to show up with something worth opening.
⚡ Action Tip
Tip: Make Your Email “Reply-Worthy.”
The easiest way to make clients look forward to your messages is to give them a reason to respond.
What it is:
End your next email with a simple question that invites connection — not conversion.
Why it works:
People love to be heard. When clients reply, you move from “newsletter” to conversation.
How to do it:
Try something like:
“What’s one small home project you’ve been putting off?”
“Do you prefer coffee or tea in the morning?”
“What’s your favorite local spot right now?”
It doesn’t matter what they say — what matters is they said something to you.
📚 Worth a Look
Resource of the Week: “The Power of Familiarity: Understanding the Mere-Exposure Effect in Marketing”
Key insight: People are more likely to trust and engage with what feels familiar. That means your regular emails — even short, friendly ones — actually train your audience to feel more connected to you over time.
Try this: Send one light, non-sales email every month. Even a short personal note builds the kind of familiarity that leads to referrals later.
🔮 Coming Next Week..
“The 3-Email Formula That Turns Cold Leads Into Warm Referrals”
We’ll break down the exact sequence top producers use to reignite dead contacts — without ever sounding pushy.
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Disclaimer:
The Grind Works newsletter is for educational and informational purposes only. The strategies, tools, and resources shared are general in nature and may not be suitable for every business or situation. Nothing in this newsletter should be interpreted as legal, financial, or professional advice. Results from client retention and referral strategies will vary based on market conditions, execution, and other factors outside our control. Before implementing any tactic, you should evaluate it in light of your own business circumstances and, where appropriate, consult with qualified professionals. The Grind Works makes no guarantees regarding outcomes, income, or results.