☕ Retention in Action
Ghosted Client
You ever get that gut-punch feeling when you realize a past client used someone else?
One Realtor did—and it all came down to one missed check-in.
This week’s story: A top-producing agent sold a beautiful home to a couple two years ago. Smooth deal. Five-star review. Everyone was happy. Then last month, she drove by and saw a new “For Sale” sign out front.
Another agent’s name on it.
She texted the client—half joking, half dying inside:
“Did I do something wrong?”
The reply:
“Oh no! You were great—we just hadn’t heard from you, so I didn’t think you were still in real estate.”
That one sentence cost her a repeat client and a referral.
Lesson/Takeaway:
It’s not that clients forget you—they forget you exist.
If you’re not staying in touch, someone else will fill the space you left.
⚡ Action Tip
Try this now: The 2-Minute Check-In System
What it is:
A simple, repeatable way to stay on every client’s radar—without sounding salesy.
Why it works:
It shows you care beyond the sale, which is what drives repeat business and referrals.
How to do it:
Make a list of your last 20 clients.
Set a recurring reminder every 90 days that says, “Check in with 5 past clients.”
Text or email them: “Hey [Name], just checking in—how’s the house treating you? Anything I can help with?”
That’s it. Two minutes. Zero pressure. All results.
📚 Worth a Look
Resource of the Week: FollowUpThen.com
The insight: You can turn every sent email into an automatic reminder. Just CC [email protected], and the message boomerangs back in three months.
Why it matters: Forgetting to follow up is the #1 retention killer in referral-based businesses.
Put it into practice: Use it for every new client email starting today. You’ll never “ghost” someone by accident again.
🔮 Coming Next Week..
“The Secret Weapon Behind Top Producers”
How to turn real client stories into powerful marketing—so your past clients start doing your advertising for you.
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Disclaimer:
The Grind Works newsletter is for educational and informational purposes only. The strategies, tools, and resources shared are general in nature and may not be suitable for every business or situation. Nothing in this newsletter should be interpreted as legal, financial, or professional advice. Results from client retention and referral strategies will vary based on market conditions, execution, and other factors outside our control. Before implementing any tactic, you should evaluate it in light of your own business circumstances and, where appropriate, consult with qualified professionals. The Grind Works makes no guarantees regarding outcomes, income, or results.