☕ Retention in Action
3 Email Formula
Jason had been in real estate for eight years, but after a crazy market run, his inbox had gone quiet. Every time he looked at his old contact list, he felt awkward about reaching out — like showing up late to a party and not knowing what to say.
Instead of blasting a market update, Jason tried something different: a short, three-email “revive and reconnect” sequence.
The first message was a simple “Hey, it’s been a while!” note with a quick market insight.
The second shared a short story about how one client unexpectedly gained $40K in equity.
The third wrapped up with a casual, “If you know anyone planning a move this fall, I’d love to help.”
By the end of the week, two past buyers replied asking for updated home values — and one mentioned a friend who was ready to list.
Lesson/Takeaway:
You don’t need a new audience. You just need to reawaken the one you already have. The right three emails can turn forgotten contacts into your next referral pipeline.
⚡ Action Tip
Send the “Reconnection Trifecta”
Here’s the formula top producers use to warm up cold leads — one email at a time.
Email #1 — The Friendly Wave 👋
What it is: A short “Hey, it’s been a while” message that reopens the conversation.
Why it works: It feels human and non-transactional.
How to do it: Share a quick update, one helpful market insight, and a light question (“How’s your fall been treating you?”).
Email #2 — The Value Drop 💡
What it is: A practical tip or story that reminds them why they trusted you before.
Why it works: It rebuilds authority without selling.
How to do it: Share something useful (“3 hidden home features buyers always overlook”).
Email #3 — The Gentle Ask 🤝
What it is: A warm close that opens the door for referrals.
Why it works: You’ve earned the right to ask after providing value.
How to do it: End with: “If you know someone planning a move this winter, I’d love to help.”
📚 Worth a Look
Resource of the Week: HubSpot’s “6 effective re-engagement emails to get your customers back”
It’s packed with examples of win-back campaigns that actually work.
Insight: The average business can reactivate 25–30% of “cold” contacts with the right 3-message sequence.
How to apply it: Start with a small batch (25–50 old leads), track replies, and adjust tone. Focus on conversation, not conversion.
🔮 Coming Next Week..
“The 5-Minute Follow-Up That Wins Clients for Life”
Discover the simple post-meeting habit that keeps clients thinking about you long after the deal closes.
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Disclaimer:
The Grind Works newsletter is for educational and informational purposes only. The strategies, tools, and resources shared are general in nature and may not be suitable for every business or situation. Nothing in this newsletter should be interpreted as legal, financial, or professional advice. Results from client retention and referral strategies will vary based on market conditions, execution, and other factors outside our control. Before implementing any tactic, you should evaluate it in light of your own business circumstances and, where appropriate, consult with qualified professionals. The Grind Works makes no guarantees regarding outcomes, income, or results.