☕ Retention in Action
A Realtor once told me, “I’ve been in business eight years, and I barely get any repeat or referral clients.”
That floored me. Eight years of pounding the pavement, writing offers, showing homes, and chasing new leads — and almost nothing to show for it from past clients. No repeat business. No referrals. Just a constant grind to find the next deal.
When I asked what they were doing to stay in touch with clients after closing, their answer was pretty common: “Nothing really. I just figured if they needed me, they’d call.”
Here’s the hard truth: people don’t call. Even the ones who love you forget you. Not because they don’t value you — but because life gets busy, and another Realtor, contractor, or service provider swoops in and fills the gap. Out of sight, out of mind.
I shared with them exactly what I do: a simple system of consistent follow-ups, seasonal touchpoints, and genuine “check-ins” that have worked for me for years. No gimmicks, no spammy marketing campaigns. Just staying human and showing up.
They tried it. Within weeks, they reconnected with clients they hadn’t spoken to in years. A few started conversations that turned into repeat business. Others sent referrals their way — clients they wouldn’t have gotten otherwise. All from finally putting a structure around something most people neglect: retention.
👉 That’s why I created The Grind Works newsletter. Every week, I’ll share one strategy, one tip, and one resource to help you turn past clients into repeat customers and referral machines.
Lesson / Takeaway: You don’t always need more leads. You need to work the ones you already earned.
⚡ Action Tip
Try this now:
Go through your last 10 closed deals. Send each client a short text or email:
“Hi [Name], I was just thinking about your [home/project/etc.]. How’s everything going with it?”
That’s it. No pitch. No ask. Just show up.
Why it works: it reminds clients you exist — and that you care.
📚 Worth a Look
Book: Never Lose a Customer Again by Joey Coleman
Key Insight: The first 100 days after a client works with you are the most important for creating loyalty.
How to Apply: Plan 3 intentional touchpoints (text, card, or small gift) during those first 100 days to stay top of mind.
🔮 Coming Next Week..
The Client You Ghosted (and Didn’t Mean To) — how one missed follow-up lost a referral, and the 2-minute system to make sure it never happens to you.
🚀Like this week’s strategy?
The paid edition gives you the full package — scripts, systems, and templates designed to save you time and help you win more repeat customers and referrals.
👉 Unlock it here → [link]
You’re reading The Grind Works — free weekly strategies to get more repeat clients and referrals.
Disclaimer:
The Grind Works newsletter is for educational and informational purposes only. The strategies, tools, and resources shared are general in nature and may not be suitable for every business or situation. Nothing in this newsletter should be interpreted as legal, financial, or professional advice. Results from client retention and referral strategies will vary based on market conditions, execution, and other factors outside our control. Before implementing any tactic, you should evaluate it in light of your own business circumstances and, where appropriate, consult with qualified professionals. The Grind Works makes no guarantees regarding outcomes, income, or results.